It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future. It also allows users to store photos in a password-protected area called "my eyes only".
The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc.
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